PeopleCount

Unlock Real-Time People Insights From Your Ring Cameras

Transform your existing Ring security cameras into real-time people counting and visitor analytics. Needs no new hardware, works with one or multiple cameras, and starts in minutes.

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Your Cameras Capture Footage. PeopleCount Captures Insights.
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PeopleCount transforms existing Ring cameras into a powerful people analytics solution, delivering real-time visitor counts, movement insights, and trend analytics to help businesses better understand and manage their spaces.

Acquire new customers
Real-time people counting across enrolled Ring cameras gives businesses instant visibility into how many people are present in any area at any moment.
PeopleCount continuously tracks visitor activity across one or multiple cameras, providing precise counts across different zones and locations. This enables businesses to understand foot traffic patterns, monitor occupancy levels, and respond quickly to changing conditions. With live visibility into visitor movement, teams can make faster operational decisions, optimize staffing during peak periods, and ensure smoother experiences for customers, employees, and guests across stores, offices, or event venues.
Acquire new customers
Heatmaps and visitor insights reveal how people move through your space, helping businesses understand traffic patterns, dwell times, and high-activity zones.
PeopleCount analyzes visitor movement across indoor and outdoor environments to generate clear visual heatmaps that highlight where people gather, pause, or pass through. These insights help identify busy areas, underutilized spaces, and peak visit periods throughout the day. By understanding how visitors interact with different parts of a location, businesses can improve store layouts, optimize product placements, and design spaces that enhance engagement, safety, and overall visitor experience.
Acquire new customers
Custom zones allow businesses to define and monitor specific areas such as entrances, aisles, checkout counters, or any space that requires targeted monitoring.
PeopleCount enables users to easily create configurable zones directly within each camera’s field of view. Events within each zone is monitored independently, allowing businesses to measure foot traffic in critical areas. This flexibility helps teams monitor entrance volumes, evaluate queue buildup at checkout counters for queue busting, or analyze traffic across different areas of a store. With zone-based insights, businesses can better manage operations, allocate staff efficiently, and optimize space utilization.
Acquire new customers
Trend analytics and reporting help businesses understand visitor patterns over time, revealing when and how spaces are being used.
PeopleCount captures and organizes visitor data across different time intervals, including morning, afternoon, and evening activity patterns. Businesses can view insights by day, week, month, or custom time ranges to identify consistent trends and seasonal shifts in traffic. Exportable reports make it easy to share insights across teams and support data-driven decisions. With clear visibility into historical patterns, organizations can better plan staffing, optimize operating hours, and improve overall space management.
Acquire new customers
Native Ring integration allows businesses to turn existing Ring cameras into a powerful people analytics platform without installing new hardware or complex systems.
PeopleCount connects directly within the Ring ecosystem through a simple authorization process. Once connected, users can select cameras, define activity zones, and start receiving real-time insights within minutes. The solution works with both wired and battery-powered Ring cameras, making it flexible for different environments and locations. By leveraging existing infrastructure, businesses can quickly unlock people counting and visitor analytics capabilities while keeping deployment simple, scalable, and cost-effective.
Real-Time People Counting
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Acquire new customers
Real-time people counting across enrolled Ring cameras gives businesses instant visibility into how many people are present in any area at any moment.
PeopleCount continuously tracks visitor activity across one or multiple cameras, providing precise counts across different zones and locations. This enables businesses to understand foot traffic patterns, monitor occupancy levels, and respond quickly to changing conditions. With live visibility into visitor movement, teams can make faster operational decisions, optimize staffing during peak periods, and ensure smoother experiences for customers, employees, and guests across stores, offices, or event venues.
Heatmaps and Visitor Insights
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Upsell & cross-sell
Heatmaps and visitor insights reveal how people move through your space, helping businesses understand traffic patterns, dwell times, and high-activity zones.
PeopleCount analyzes visitor movement across indoor and outdoor environments to generate clear visual heatmaps that highlight where people gather, pause, or pass through. These insights help identify busy areas, underutilized spaces, and peak visit periods throughout the day. By understanding how visitors interact with different parts of a location, businesses can improve store layouts, optimize product placements, and design spaces that enhance engagement, safety, and overall visitor experience.
Custom Zones
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Churn Mitigation
Custom zones allow businesses to define and monitor specific areas such as entrances, aisles, checkout counters, or any space that requires targeted monitoring.
PeopleCount enables users to easily create configurable zones directly within each camera’s field of view. Events within each zone is monitored independently, allowing businesses to measure foot traffic in critical areas. This flexibility helps teams monitor entrance volumes, evaluate queue buildup at checkout counters for queue busting, or analyze traffic across different areas of a store. With zone-based insights, businesses can better manage operations, allocate staff efficiently, and optimize space utilization.
Trend Analytics and Reports
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Implementation and management
Trend analytics and reporting help businesses understand visitor patterns over time, revealing when and how spaces are being used.
PeopleCount captures and organizes visitor data across different time intervals, including morning, afternoon, and evening activity patterns. Businesses can view insights by day, week, month, or custom time ranges to identify consistent trends and seasonal shifts in traffic. Exportable reports make it easy to share insights across teams and support data-driven decisions. With clear visibility into historical patterns, organizations can better plan staffing, optimize operating hours, and improve overall space management.
Native Ring Integration
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Implementation and management
Native Ring integration allows businesses to turn existing Ring cameras into a powerful people analytics platform without installing new hardware or complex systems.
PeopleCount connects directly within the Ring ecosystem through a simple authorization process. Once connected, users can select cameras, define activity zones, and start receiving real-time insights within minutes. The solution works with both wired and battery-powered Ring cameras, making it flexible for different environments and locations. By leveraging existing infrastructure, businesses can quickly unlock people counting and visitor analytics capabilities while keeping deployment simple, scalable, and cost-effective.

Turn everyday camera footage into powerful operational intelligence with PeopleCount.

Value Proposition

PeopleCount helps organizations make smarter operational decisions by turning everyday camera data into actionable insights that improve space planning, staffing efficiency, and overall visitor experience.

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Faster and tangible outcomes
Get tangible value in record time. No more waiting for months or years for uncertain results

Pay only for outcomes

Outcome-driven solutions
We put our money where the math is

Plug, play and go live

Plug, play and go live
Hosted on-premise or as a service, requires no expensive consultants, and is ready to go live

Scalable businesses icon

Scalable for businesses of all sizes
Caters to Fortune 5 to mid-sized enterprises across diverse industries

10x Lower costs of Data Science

10x Lower costs of data enrichment
Build vs buy, Faster, Better, Cheaper. Less cost, Less risk

Effortless modernization

High Value, High ROI, and High Growth

How PeopleCount Works

Set up PeopleCount in minutes through the Ring ecosystem. Authorize access, choose cameras, define zones, and start tracking visitor counts, movement patterns, and activity insights immediately.

1

Find on Ring
Open Ring app, go to Integrations, find PeopleCount, tap and authorize to continue.

2

Select Cameras
Choose which Ring cameras to enroll. Works with all Ring models (wired and battery-powered).

3

Draw Zones
Define entrance, checkout, or any custom zone directly within your camera view

4

Find on Ring
Live counts, heatmaps, zone analytics, and trend reports available instantly.

Built for Your Business

PeopleCount fits naturally into a wide range of environments, helping organizations monitor activity, manage space usage, and support better planning across different types of locations.

Retail Stores

Measure foot traffic by zone, identify busy periods, optimize staffing, and reduce checkout wait times.

Office Spaces

Track workspace utilization, monitor conference room usage, and optimize space allocation across floors.

Events and Venues

Monitor crowd flow, manage capacity limits, and analyze attendee movement for safer, smarter events.

Privacy First

Privacy Policy

✓ No facial recognition

✓ No biometric data processed

✓ No data shared with third party

✓ Secure hosting on AWS

What You Need To Get Started

✓ Any Ring camera, wired or battery-powered

✓ Ring subscription with recordings enabled

✓ Internet connection for live processing

✓ Web access and mobile companion app

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